Riverside GroupBrand Kit
Your complete brand identity resource. Download assets, follow guidelines, and represent Riverside Group consistently across all platforms.
Logo Assets
Download our logo in various formats and color variations. Follow the usage guidelines to maintain brand consistency.
Logo Usage Guidelines
Minimum Size
Never use the logo smaller than 24px in height for digital or 0.5 inches for print.
Clear Space
Maintain clear space equal to the height of the logo mark around all sides.
Backgrounds
Use primary logo on light backgrounds, inverted logo on dark backgrounds.
Never Do This
Never stretch or distort the logo
Never change logo colors
Never add effects, shadows, or outlines
Never place on busy backgrounds
Never rotate or angle the logo
Never separate the mark from the text
Brand Colors
Our carefully selected color palette reflects trust, professionalism, and reliability. Each color includes hex, RGB, and CMYK values for consistent reproduction across all media.
Primary Colors
Navy Dark
#001c37
RGB(0, 28, 55)
CMYK(100, 49, 0, 78)
Primary dark color, deep backgrounds
Navy Blue
#00416c
RGB(0, 65, 108)
CMYK(100, 40, 0, 58)
Primary brand color, headers, emphasis
Sky Blue
#0fa2e7
RGB(15, 162, 231)
CMYK(94, 30, 0, 9)
Accent color, text highlights, links
Cream
#f3e5ca
RGB(243, 229, 202)
CMYK(0, 6, 17, 5)
Light accent color, soft backgrounds
Neutral Colors
Navy 900
#0f172a
RGB(15, 23, 42)
CMYK(64, 45, 0, 84)
Primary dark text, backgrounds
Navy 800
#1e293b
RGB(30, 41, 59)
CMYK(49, 31, 0, 77)
Headings, important text
Navy 600
#475569
RGB(71, 85, 105)
CMYK(32, 19, 0, 59)
Body text, descriptions
Navy 500
#64748b
RGB(100, 116, 139)
CMYK(28, 17, 0, 45)
Secondary text
Navy 200
#e2e8f0
RGB(226, 232, 240)
CMYK(6, 3, 0, 6)
Borders, dividers
Navy 100
#f1f5f9
RGB(241, 245, 249)
CMYK(3, 2, 0, 2)
Light backgrounds
Navy 50
#f8fafc
RGB(248, 250, 252)
CMYK(2, 1, 0, 1)
Subtle backgrounds
White
#ffffff
RGB(255, 255, 255)
CMYK(0, 0, 0, 0)
Pure white backgrounds, cards
UI State Colors
Success Green
#10b981
RGB(16, 185, 129)
CMYK(65, 0, 58, 8)
Success states, confirmation messages
Warning Orange
#f59e0b
RGB(245, 158, 11)
CMYK(0, 35, 95, 4)
Warning states, caution alerts
Error Red
#ef4444
RGB(239, 68, 68)
CMYK(0, 72, 72, 6)
Error states, destructive actions
Info Blue
#3b82f6
RGB(59, 130, 246)
CMYK(76, 47, 0, 4)
Information states, helpful tips
Typography
Our font choices reflect clarity, professionalism, and modern design. Use these guidelines to maintain consistency across all communications.
Space Grotesk (Display)
Used for headings, titles, and emphasis
Weights: Regular (400), Medium (500), Bold (700)
Web Font: Google Fonts
Fallback: -apple-system, sans-serif
Inter (Body)
Used for body text, navigation, and UI elements
Large text - 18px / Line height 1.6
Body text - 16px / Line height 1.6
Small text - 14px / Line height 1.5
Caption text - 12px / Line height 1.4
Weights: Regular (400), Medium (500), Semibold (600)
Web Font: Google Fonts
Fallback: system-ui, sans-serif
Web Font Implementation
Use either method below to implement Riverside Group fonts in your web projects.
CSS Import Method
Add to the top of your CSS file
@import url('https://fonts.googleapis.com/css2?family=Space+Grotesk:wght@400;500;700&family=Inter:wght@400;500;600&display=swap');Note: Place this at the very beginning of your CSS file for best performance.
HTML Link Method
Add to your HTML head section
<link href="https://fonts.googleapis.com/css2?family=Space+Grotesk:wght@400;500;700&family=Inter:wght@400;500;600&display=swap" rel="stylesheet">Recommended: This method provides better performance and caching.
CSS Usage Example
/* Display Font (Headings) */.heading {font-family: 'Space Grotesk', system-ui, sans-serif;}/* Body Font (Text) */.body-text {font-family: 'Inter', system-ui, sans-serif;}Brand Voice & Messaging
Our communication style reflects our values and builds trust with every interaction.
Brand Personality
Trustworthy
We build confidence through reliability and transparency
Professional
Expert guidance with industry knowledge and experience
Approachable
Friendly, personal service that feels like family
Protective
Dedicated to safeguarding what matters most to families
Tone of Voice
We Are:
- • Warm and personal
- • Clear and straightforward
- • Knowledgeable and helpful
- • Genuinely caring
We Are Not:
- • Corporate or cold
- • Overly technical
- • Pushy or salesy
- • Impersonal or distant
Key Messages
Insurance built on trust and relationships
Protecting what matters most to your family
Deep local knowledge with genuine care
Not just policies - long-term relationships
Licensed across Maryland, Virginia, West Virginia, and Delaware
Boilerplate Description
Founded in 2009, Riverside Group is a trusted insurance partner serving families across Maryland, Virginia, West Virginia, and Delaware. We believe insurance should be about protecting families, not just selling policies. Our personalized approach combines deep local knowledge with genuine care for every family we serve. We're not just another insurance company—we're your neighbors, committed to building lasting relationships and providing coverage that truly protects what matters most.
Word count: 89 words • Character count: 578 characters
Usage Guidelines & License
Please follow these guidelines when using Riverside Group brand assets.
Permitted Use
- Official Riverside Group communications and marketing materials
- Partner and vendor materials representing Riverside Group
- Press and media coverage with proper attribution
- Educational and informational purposes
Restrictions
- No modification of logos or brand elements
- No use for competing insurance services
- No unauthorized commercial use or resale
- No use in misleading or defamatory contexts
Questions about brand asset usage? Contact us at allstateblue12@gmail.com